Running as a Product
The Communities DeskA community plan built on pace bands, streak recovery and comeback weeks, because runners quit when they miss a few runs and feel like they failed, not because they hate running.
Aditya is a community-growth specialist and automation engineer, currently building community at Blend. Over the last five years he's designed growth systems for consumer brands, creator platforms, and fintechs, turning vague “build us a community” briefs into concrete, measurable systems. He holds a B.Tech in Computer Science from JECRC University and is an alumnus of ISB's I-Venture Immersive program.
“Community isn’t a chatroom. It’s a system, and the operational detail nobody sees is the part that makes it work.”
5 yrs
Building communities
3
Consumer platforms scaled
20
Public case studies
Case studies reverse-engineering how real brands could turn followers into communities.
Rooms worth showing up for: conferences, meetups, open mics and shows.
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Smaller experiments, essays and the things built for no reason at all.
Community & Growth
All things community, from lifecycle systems to the content and culture that makes people stick around.
Community Lead
Built and ran a fellowship that turned a cold audience of aspiring writers into a functioning content pipeline.
Growth & Creator Programs
Took a creator-education product from a standing start to six figures of daily engagement.
Twenty community case studies published over five months.
Read the full archive →“While I had been building communities since my college days, Aditya truly expanded my perspective on what it means to build communities at scale with the right blend of structure, systems, and technology. What sets Aditya apart is his ability to combine creativity with strong technical acumen. He approaches problems with a product and design mindset, always thinking about user experience, scalability, and long-term impact.”